Friday, December 15, 2017

People ain't stupid

Many years ago David Ogilvy famously said, 'The consumer isn't a moron; she is your wife.'

Of course he was a man talking to men in a very different time. Hence the use of the word wife.

But Ogilvy's comment still holds true. It just needs to be said a little differently these days.

As John Hegarty did in his book Hegarty On Advertising

Thursday, December 14, 2017

The Bucket Board



Content marketing is all the rage in marketing departments.

Problem is they tend to confuse content with promotion.

So they make films where the product is obvious or the way that people talk about it is.

If only content marketers would entrust creative people to do their thing.

The results would definitely be compelling. As this 3 minute film by Mac Premo clearly shows.

Wednesday, December 13, 2017

Don't visit, stay

If there's one thing I'm not a fan of it's staying the night at a friend or relative's place.

Which may explain why I like this campaign for Hotel Tonight so much.


Tuesday, December 12, 2017

Great numbers



This is a great set of numbers. And well worth sharing with any marketer you know who's a tad overly focussed on the lure of digital.

Monday, December 11, 2017

Boys and their toys

This is one of those 'don't make ads like this anymore' ads.

Give the pic a click for a better look at the copy.

And while you're doing that pay particular attention to the woman's hand on the handbrake.

Gulp... 

Friday, December 08, 2017

Turn it up!

I very much doubt anyone drinks more than usual just because they have been exposed to loud music. But what the heck. This is a cute promo idea for music festivals by Tuborg Brewery.

Thursday, December 07, 2017

Neymar, Serena & Omar



Gorgeous piece of film making for Beats headphones. If only they sounded as amazing as their ads look. 

Wednesday, December 06, 2017

Bloody banner ads

Smartarse agency creative convinces client to run what looks to me like a scam ad.

And just like a real banner ad people ignore it and nobody clicks on it.

Months later agency enters it into award shows.

And I think you know how this story ends...

Tuesday, December 05, 2017

No more dick picks



This looks like a piss take but it's not. It's a real ad for a real candidate. And I'd definitely vote for her if I lived in her electorate. 

Monday, December 04, 2017

I love gingers

Spotify is ending the year with a fun '2018 Goals' outdoor campaign. To be honest I don't think it's as strong as the campaign they ran earlier this year. But I do think this Ed Sheeran poster is an absolute cracker.